Universities have long contended that what students take from their time with us is more than just what they get on the course. It’s the opportunity they have for personal development and the life experiences they get from the opportunity to broaden their horizons, meet new people, try new things.
The research, much from the USA and Australia, backs up this contention. Vicki Trowler (2010) in a review of student engagement research presents a significant body of literature showing the correlation between student involvement in certain types of ‘educationally purposive activities’ and ‘positive outcomes of student success’.
What is so interesting is that the mix described above is almost all best served via the student’s own academic department. Of course a wider university, with its exciting opportunities for co and extra-curricular activities and its excellent systems of support and advice is crucial in our large and complex institution. But, a look at the crucial types of engagement suggests that it is to the academic home where we need to focus if student engagement, and hence student success, is to be fostered.
Is it good for everybody?
…engagement increases the odds that any student – educational and social background notwithstanding – will attain his or her educational and personal objectives, acquire the skills and competencies demanded by the challenges of the twenty-first century, and enjoy the intellectual and monetary advantages associated with the completion of the baccalaureate degree. Kuh (2009: 698)
How do we foster engagement at department level?
Although the National Student Survey is much maligned, most people would agree that the best departments do come to the top. So, what are their students actually saying about their department? Taken from the free text comments of students from one high-scoring Liverpool department where 40 written responses were made:
Between 31st August and 4th September 2015 I visited the University of Groningen in the Netherlands. I was fortunate to be able to do this as part of Erasmus+ training programme during which I worked at the University of Groningen looking in to how their MOOCs (Massive Open Online Courses) are developed.
The MOOC project at the University of Groningen is handled by the Educational Support and Innovation Unit (part of the Centre for Innovation and Technology), which is similar to us here in Educational Development in the way that it is a support department and is not part of any faculty.
The Centre for Innovation and Technology has 164 full time members of staff, whilst the Educational Support and Innovation Unit has 19 full time staff, most of whom are teacher trainers and e-learning technicians. The priorities are teacher development, promoting and supporting e-learning and providing technical support.
In addition to developing MOOCs the Educational Support and Innovation Unit is involved in a number of other projects including:
Assessment experts, student survey analysis
Technical support during student examinations
Video productions for flipped classroom projects
‘An introduction to Dutch’ MOOC
The University of Groningen is well known in the MOOC world for producing an extremely successful MOOC ‘Introduction to Dutch’. This offers learners basic skills in Dutch. This free online course was also used by the University of Groningen as a tool to promote paid online courses offered by the Language Centre at the University. 75 people joined the paid version of the course after the first run of the MOOC had finished.
I met the educators who developed the course – Jeroen van Engen, Birgit Lijmbach, and Margried Hidding – to discuss what made it so successful. I was particularly interested in how the course was marketed and what the secret was to recruiting 35,000 people on this course.
I learnt that in addition to the traditional course advertising done by FutureLearn, a variety of other marketing channels were used such as: